Here are my thoughts on Apple's Mac commercials (you know, the ones that say "I'm a mac" and "I'm a PC"? yeah, those ones)
It's really all down to images. The PC is always portrayed as an obese man wearing a tight suit and sometimes carrying a suitcase. So you definetely don't want to deal with him.
Now, the mac is portrayed as a slightly taller, skinny man who is unshaven, laid back, and looks like he's never done any work in his life. I frankly wouldn't want to buy a lazy computer. Agree?
So, of course the underlying message in these commercials is simple: buy a linux!
--satire courtesy of my brain--